| Health Insurance: a sense of | | | | buyer's market, there seems to be a lot of |
| dissatisfactionThe three C's, customization, | | | | dissatisfaction among the people with the red |
| consumerization and customer-satisfaction, | | | | tape and bureaucracy involved in claims |
| seem to be at the core of the business mantra | | | | processing, exclusions and limitations. Based |
| for every service provider. The health | | | | on a survey conducted a couple of years ago, |
| insurance provider industry is no exception | | | | only 1 in 4 Americans said, they are "very |
| to this rule. With an increasing concern | | | | satisfied" with their medical coverage. In |
| among the tax payers of US regarding the | | | | general, the consent was that the people were |
| number of people uninsured in the country, | | | | dissatisfied with the bureaucracy of the |
| there is a burgeoning market for the | | | | provider, rather than the health plan itself. |
| providers. Even though, this seems to be a | | | | |