| Years ago, talking to prospects about group | | | | invalid leads. These leads can only be |
| health insurance was a tough sell. Health | | | | considered invalid if they are not submitted |
| insurance agents used to settle on cold | | | | by a group, submitted by competitors, and are |
| calling in order to make a sale. This was | | | | submitted outside the service territory |
| time-consuming and often resulted in dead-end | | | | specified in the agreement. If you encounter |
| rejections, since many groups had some form | | | | invalid leads, you can submit a lead recall |
| of health insurance through their employment | | | | request. This request is then reviewed. Once |
| and were resistant to signing up for | | | | approved, it will be reflected as a refund to |
| additional coverage. But nowadays, if you are | | | | your account.Purchasing as many or as few |
| an insurance agent, finding prospects is not | | | | leads that you can comfortably handle within |
| e a hard task, because you can purchase group | | | | two to three days can give a significant |
| health insurance leads from reliable | | | | impact to your bottom line. But you have to |
| companies.Group health insurance leads are | | | | find a reliable company that generates |
| actual positive responses direct from the | | | | quality leads, because your time is not worth |
| group of prospects themselves. They are | | | | wasting on unqualified leads. The company you |
| actually interested in buying your health | | | | choose should use a script that you can |
| insurance policies as a group. These are | | | | customize to your products, location and |
| generated through direct mail marketing and | | | | types of client you typically serve. You |
| telemarketing. They are also pre-qualified | | | | should also enlist a company that uses highly |
| and have passed through a quality control | | | | trained telemarketers with solid knowledge of |
| department to ensure reliability.But if there | | | | the group health insurance field and use a |
| are pre-qualified leads, there can also be | | | | soft sell, relationship building approach. |