Planning for Every Emergency

Accidents happen! But even minor mishaps can belocation where you resume operations.Operations
major catastrophes for small business owners.Continuity - More than DataHaving access to your
Every year, thousands of companies areinformation is a key starting point, but business
unprepared for the interruption caused by a minorcontinuity plans need to address more than just
fire, flood, and burglary or computerdata recovery. It should also cover how you will
meltdown.According to a recent NFIB Nationalcontinue operations. For example:- Where will you
Small Business Poll, man-made disasters affectoperate if your office is damaged or destroyed?
10% of small businesses, whereas naturalWhat is the minimum amount of space you will
disasters have impacted more than 30% of allneed? Does your landlord have other property
small businesses in the USA . Creating, andyou could move into temporarily? If not, take
implementing a Business Continuity Plan will ensuretime now to research the costs and availability of
your business survives any disaster; man-made orspace at local virtual office facilities.How will you
natural.While the details of the plan will vary fromfinance equipment replacement? A good insurance
business to business, the main elements are thepolicy will cover the cost of replacing office
same. A well thought out plan begins by evaluatingfurniture, equipment and other assets. As part of
different types of disasters or events. How likelyyour contingency planning, review and understand
is it to occur, and what are the potential impacts?your insurance coverage. If you are operating out
Hurricanes are unlikely here in Indy, but Tornadosof your home, talk to your insurance agent. Your
and high winds (as evidenced by the damage tosimple homeowner's policy may not be adequate
the Regions Bank building this spring) are verycoverage for your business. If you are renting, be
likely.Once you have analyzed the risks, it is easiersure you understand clearly what your landlord's
to outline a plan which will help you resumeobligations are according to your lease.In addition
operations quickly, take care of clients andto property and casualty insurance, you should
employees, and minimize the financial impact ofconsider business continuity or loss of use clauses
the disaster.What Your Plan Shouldwhich provide additional insurance to cover
Include:Information Access - Copy and Store Keyexpenses such as moving or damages caused by
FilesFor many small business owners, themissed deadlines. Talk with your insurance agent
computer is the heart and soul of the business.regularly to be sure you are adequately
And while we depend heavily on these devises,protected.- Document what you own.Even if you
we know that computers crash, virus' attack,have adequate coverage, most policies require a
natural disasters occur and every user makesdetailed list of what was lost, damaged or stolen.
mistakes from time to time. The consequencesIn the event of a disaster, a documented
of inadequate back-up protection when a failureinventory, complete with serial numbers and
occurs can be disastrous. Rebuilding financialmodel numbers, will simplify the process of
information, contact lists, E-mail records or projectcompleting insurance forms required to submit
files can be time-consuming, expensive andyour claim. Your disaster planning should include
sometimes impossible.Creating copies of criticalpreparation of such an inventory, so you do not
files on a regular basis allows you to resumewaste valuable time after the crisis trying to
operations quickly after a crisis. How often youremember what you owned. Be sure to update
need to create a back-up depends on how oftenthis inventory periodically as you make new
files change.purchases for your office.- Who will take care of
Some business programs such as ACT andyour customers if you can't? In the event that
Quickbooks, have a built in back-up function. On ayou can not complete a project or meet a
regular basis, they remind you to create a quickdeadline because of the business interruption, do
back-up copy which can be restored in case of anyou have a relationship with someone else who
emergency.Other common programs such ascan serve your customers on a short term basis?
Microsoft Office or Adobe do not include theirNegotiating emergency out-source agreements,
own back-up. In this case, the responsibility isincluding pricing and procedures, protects your
yours. If you are using Windows XP it has a basiclong-term customer relationships by taking care of
program which will schedule and run back-upstheir needs even when you are not
automatically. If you are using an older version,operational.According to the Financial Planning
you can still manually copy key files.In each caseAssociation, of the businesses that suffer a
the data must go somewhere. While thedisaster, 40% fail to reopen and 25% that reopen
programs offer to copy data to another portionclose within a year. Plan ahead! Disaster may
of your hard drive, that won't help if yournever strike, and you may never need to
computer is destroyed or missing. Importantexecute your plan. But if something does happen,
information should be copied to some type ofa well thought out plan, will help you through the
external media such as a zip disks, CDs or DVDs,transition and increase the odds that a temporary
tape back-up or external hard drive.Store yourbusiness interruption does not become a
back-up off-site. Many business owners carefullypermanent one.A twenty-year veteran of
and diligently copy all key files and store the CD'scorporate America, Lorraine is an accomplished
or external hard drive right next to theirmarketing professional, who has won regional and
computer, but a flood or fire will damage both.national communication awards. She is a certified
Your continuity plan should include an off-siteteacher, facilitator and college instructor. Lorraine
storage location for electronic media. For a smallBall is a frequent guest panelist featured on
business owner, this can simply mean taking the"Sound Advice," the popular online audio program
files home or trading with a peer, storing their filesfrom What's Working in Biz.Her articles on
in your office, and yours in theirs.A simpler, lessmarketing, team building, and business
tedious or time consuming solution is using andevelopment have been featured in Contracting
on-line backup. For a nominal fee, on-line back-upBusiness, The New York Forum and The ACH&R
solutions allow you to store information on aNews. In addition, her books: "The Entrepreneur's
secure, encrypted server. The program will runNotebook" and "The Confessions of a Networking
overnight, in the background, as long as you leaveJunkie" are quickly becoming "MUST READS" for
your computer on. The cost will vary dependingnew business owners.Today, her company,
on the amount of data to be stored. One of theRoundpeg helps small business owners discover
advantages of the on-line system is that yourthe secrets to big company marketing!
data can be transferred via the internet to any