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Ten Simple Rules Before Making An Online Purchase

It's that time again to pay your credit cardSome websites may reserve the right to sell
bill, so you head over to your company'sgive your information to a third party.
website and as you begin scanning your creditCheck the document to see if they allow an
card statement, you are shocked to see threeopportunity to "opt-out" of receiving special
unauthorized charges. Fortunately, they areoffers from third-party vendors or for
small amounts and are easy to get creditspermission to share your personal
issued by the company. However, it isinformation.
unquestionably a wake-up call for you to pay
more attention when you are making online5. Always check for a lock symbol in the
purchases so that you don't become a victimstatus bar at the bottom of your Web browser
of  Internet  fraud.window. Also, do not provide your personal
information if the website address doesn't
A record $65.1 billion was spent in 2004 forstart with "https" (a sign that the website
online consumer spending. More and moreis  using  a  secure  server).
people are attracted to the ease of online
shopping and are spending greater amounts.6. Always choose only verified sellers.
Unfortunately, the probability of becoming aCheck to see if the vendor is a verified
casualty of Internet fraud is alsomember of a reputable third party such as the
escalating. The Internet National FraudBetter Business Bureau, VeriSign, or Guardian
Center Watch declared that the typical losseCommerce. These third-party sites help to
to fraud victims for just the first half ofensure online consumers will be protected
2005 was $2,579. This is compared to thewhen shopping or conducting e-commerce
$895 average for all of 2004. Complaintstransactions.
relating to general goods purchases
(merchandise never received or7. Always check that the delivery date
misrepresented) accounted for 30% of Internetposted is reasonable. If you have not dealt
fraud complaints, and auction purchaseswith the vendor on a regular basis, be
headed  the  list  at  44%.cautious of any website that states the
shipment will be delayed 20 days or more.
While many e-commerce websites areDelivery  dates of 7-10 days are more common.
trustworthy and have taken the necessary
safety measures to protect you, it never8. Always keep a paper trail of all online
hurts to always be careful. If you havetransactions. Print out a hard copy of the
decided to make an online purchase, you mighttransaction and keep it in a file for future
think  about  these  ten  simple  rules:reference.
1. Always avoid using an ATM or debit card.9. Always be cautious of website offers that
Use only one credit card, preferably with ajust sound too good to be true. The Internet
low credit limit, when making onlineis littered with get rich quick scams and
purchases. 2. Always be wary offalse advertising claims. Investigate all
unsolicited offers by sellers. The Internetclaims  thoroughly  before  proceeding.
National Fraud Information Center Watch
reported that email, as a method of contact10. Always contact your state's Department
by Internet scammers was up 22% in 2004.Whileof Consumer Affairs for further assistance if
the offer might be legitimate, spammers likeyou do not receive what you paid for, and the
to use this tactic to side-step reputablevendor  will not return your emails or calls.
sites that provide consumer protection for
online  purchases.These common sense rules about online
purchases will eventually become second
3. Always use only reputable e-commercenature as you continue to use the Internet.
websites that list their street address andThey can also save you untold anguish and
telephone number in case you need to get inalarm when you discover that you've been
touch  with  them  directly.billed for purchases that were never
authorized.
4. Always read the website's privacy policy.



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