Ten Simple Rules Before Making An Online Purchase

It's that time again to pay your credit card bill, so4. Always read the website's privacy policy. Some
you head over to your company's website and aswebsites may reserve the right to sell/give your
you begin scanning your credit card statement,information to a third party. Check the document
you are shocked to see three unauthorizedto see if they allow an opportunity to "opt-out" of
charges. Fortunately, they are small amounts andreceiving special offers from third-party vendors
are easy to get credits issued by the company.or for permission to share your personal
However, it is unquestionably a wake-up call forinformation.
you to pay more attention when you are making5. Always check for a lock symbol in the status
online purchases so that you don't become abar at the bottom of your Web browser window.
victim of Internet fraud.Also, do not provide your personal information if
A record $65.1 billion was spent in 2004 for onlinethe website address doesn't start with "https" (a
consumer spending. More and more people aresign that the website is using a secure server).
attracted to the ease of online shopping and are6. Always choose only verified sellers. Check to
spending greater amounts. Unfortunately, thesee if the vendor is a verified member of a
probability of becoming a casualty of Internetreputable third party such as the Better Business
fraud is also escalating. The Internet National FraudBureau, VeriSign, or Guardian eCommerce. These
Center Watch declared that the typical loss tothird-party sites help to ensure online consumers
fraud victims for just the first half of 2005 waswill be protected when shopping or conducting
$2,579. This is compared to the $895 average fore-commerce transactions.
all of 2004. Complaints relating to general goods7. Always check that the delivery date posted is
purchases (merchandise never received orreasonable. If you have not dealt with the vendor
misrepresented) accounted for 30% of Interneton a regular basis, be cautious of any website
fraud complaints, and auction purchases headedthat states the shipment will be delayed 20 days
the list at 44%.or more. Delivery dates of 7-10 days are more
While many e-commerce websites arecommon.
trustworthy and have taken the necessary8. Always keep a paper trail of all online
safety measures to protect you, it never hurtstransactions. Print out a hard copy of the
to always be careful. If you have decided totransaction and keep it in a file for future
make an online purchase, you might think aboutreference.
these ten simple rules:9. Always be cautious of website offers that just
1. Always avoid using an ATM or debit card. Usesound too good to be true. The Internet is littered
only one credit card, preferably with a low creditwith get rich quick scams and false advertising
limit, when making online purchases. 2. Always beclaims. Investigate all claims thoroughly before
wary of unsolicited offers by sellers. The Internetproceeding.
National Fraud Information Center Watch reported10. Always contact your state's Department of
that email, as a method of contact by InternetConsumer Affairs for further assistance if you do
scammers was up 22% in 2004.While the offernot receive what you paid for, and the vendor will
might be legitimate, spammers like to use thisnot return your emails or calls.
tactic to side-step reputable sites that provideThese common sense rules about online
consumer protection for online purchases.purchases will eventually become second nature
3. Always use only reputable e-commerceas you continue to use the Internet. They can
websites that list their street address andalso save you untold anguish and alarm when you
telephone number in case you need to get indiscover that you've been billed for purchases
touch with them directly.that were never authorized.