| The benefits of a customer relation management | | | | your existing clients. A good CRM will let you |
| system (CRM) and policy management system | | | | market products to a targeted audience and |
| will help both life insurance agencies and agents | | | | exclude clients that already have the product or |
| capitalize on increased sales and client retention. | | | | don't suit the marketed product. A good CRM will |
| Selling agents and agencies using a good CRM will | | | | also allow lead distribution, and allow brokers to |
| be able to provide better customer service. A | | | | follow leads through the full sales cycle resulting in |
| web based CRM will allow easy access and | | | | increased closing ratios. |
| maintenance of customer profiles for both | | | | From an agency management point of view, a |
| administration staff and agents. Building customer | | | | policy management system will easily allow you to |
| loyalty is key in the insurance industry and having | | | | determine agent productivity, and gauge the |
| clients profiles at your fingertips will allow the | | | | direction of your agency. Knowing exactly where |
| cultivation of loyalty. Its as simple as knowing | | | | your agency stands will allow management to plan |
| when each and every client is having a birthday, | | | | for future growth effectively and compete in an |
| creating an opportunity to not only make your | | | | increasingly competitive insurance market. |
| client feel important but a "touch" opportunity for | | | | Agencies large and small have been slow to adopt |
| you to gather some updated information. Your | | | | a current and effective CRM and policy |
| clients lives are constantly changing and a new | | | | management system and still rely on crude |
| opportunity for an up sell or cross sell may be | | | | spreadsheets, outdated databases, and paper files. |
| right under your nose. | | | | Industry specific CRM's that are cost effective |
| Using a good CRM will also let you run effective | | | | are now available and agencies need to consider |
| marketing campaigns with in-depth data mining of | | | | the move in order to survive in today's market. |